Partnering with Financial Institutions
At Ironwood, we understand that your merchant services program is an extension of your institution's brand and community relationships. We believe through our custom programs you can meet the needs of your merchants with personalized service you can count on.
Build a stronger portfolio through relationships that drive sustainable revenue growth with Ironwood.
Flexible Partnerships. Stronger Outcomes.
Agent Model
Your Team is in the Driver's Seat
Your team owns the merchant relationship from start to finish. Ironwood powers the program behind the scenes, giving your team what it needs – from the sale through onboarding and ongoing support.
Referral Model
Trust Us to Represent You
Entrust Ironwood to strengthen and protect relationships with your business customers while growing non-interest income. Your team refers your prospective merchants to us, and we handle everything from that point forward – always as an extension of your Financial Institution.
Hybrid Model
Best of Both Worlds
Your institution stays visible and in control of the merchant relationship. A dedicated Ironwood sales representative works alongside your team — handling the payments expertise and day-to-day program management while you maintain the client connection your customers value.
GRO Program
Ironwood helps you grow your portfolio and strengthen customer relationships through GRO (Growing Revenue Organically)—using proven data-mining techniques to identify cross-sell opportunities from competitor-serviced customers.
Sales Penetration & Targets
Competition
Relationship
Service Offering
Retention
How it Works
- Analyze: the FI's data is examined, and sales opportunities are systemically organized and prioritized.
- Strategize: Ironwood will work with the FI to determine the most effective approach for contracting potential customers.
- Implement: Ironwood and FI will implement the marketing campaign to contact all prospective merchant as outlined in the customized plan.
- Review & Repeat: we will review the success of the GRO campaign and determine the cadence for repeating the process.
Marketing
Brochures
Professionally designed, co-branded printable deliverables including bifold brochures, teller placements, postcards, etc. that clearly outline merchant services offerings available through the Ironwood partnership.
Campaigns
Customizable sales campaign package designed to support specific initiatives or promotions.
Virtual Marketing
Ready-to-use merchant services website content that serves as a strong foundation for your online presence. Co-brandable merchant services website banners that highlight merchant services offerings.
Email Campaigns
Strategic email templates designed to promote merchant services to your existing client base. These campaigns help increase visibility and generate leads for your merchant services offerings.
Partner & Sales Support
Partner Support
Our Partner Support team serves as a dedicated resource throughout the partner relationship, connecting the right people across Ironwood to help our partners achieve their goals. We take the time to understand each partner's business, culture, priorities, and preferences so we can provide support that fits the way they do business.
- Partner-Focused Implementation: Every relationship begins with understanding what success looks like for the partner. We develop an implementation plan around their goals, program structure, communication preferences, and merchant needs.
- Portfolio Transitions, Without the Disruption: When a portfolio transition is involved, our experienced teams manage the process from planning through execution, including in-person support when appropriate, with a focus on minimizing disruption for both the partner and their merchants.
- Strategic Partnership & Growth: Support goes beyond day-to-day service. We work with partners to evaluate their program and develop strategies that drive adoption and long-term growth.
- Connect Support Across Ironwood: Our partners aren't limited to a single department. Partner Support works closely with sales, operations, underwriting, risk, implementation, and other Ironwood teams to provide responsive, knowledgeable support throughout the relationship.
- Proactive Communication: From industry and program updates to portfolio matters and emerging opportunities, we keep our partners informed so they can make decisions and serve their customers with confidence.
- At Ironwood, partner support isn't simply about answering questions. It's about making it easier for our partners to succeed.
Sales Support
Our Sales Support Department is dedicated to delivering responsive, knowledgeable assistance that empowers our partners and sales teams to succeed.
Our team provides comprehensive support in the following areas:
- Product Compatibility: Expert guidance to ensure the right solutions align with your needs.
- Rate Reviews Requests: Thorough and timely evaluations to support competitive positioning.
- Sales Inquiries: Prompt, informed responses to assist throughout the sales process.
- GRO Program Support: Guidance and administration support for all aspects of the GRO Program.
- We are committed to accuracy, efficiency, and exceptional service—providing the support you need, when you need it.
Statement Analysis & Proposal Support
Ironwood provides a powerful statement proposal and analysis process designed to help our partners compete with confidence.
The Ironwood Sales Support team stands behind every proposal. We work directly with our partners to assist with:
Statement reviews and detailed rate analysis
Customized proposal creation
Rate review requests
Competitive pricing strategies
U.S.-Based 24x7 Support
100% U.S.-Based Team
Live Phone Support
After-Hours & Holiday Coverage
Dedicated technical support for evenings, weekends, and bank holidays. Calls are answered by a U.S.-based representative, with an Ironwood team member returning the call within 30 minutes.
Ticketing
Merchants can submit support requests through our Merchant/Partner Portal without placing a phone call. Partners can receive notifications on submitted tickets, ensuring full visibility into merchant concerns.
Relationship-Focused Service
We understand your merchants are also your banking clients and members of your community. Every interaction is handled with care and urgency.